6 Reasons Why Businesses Need Mobile Apps In 2023


Did you know that by the end of 2025, the usage of mobile apps will increase by 57%? Simultaneously, consumer spending on mobile apps will rise by 92% globally. In today’s era of digitalization, businesses are becoming more and more reliant on technology. And mobile apps are no exception to ease the way to reach the target audience. Mobile apps have changed the way businesses interact with their customers. Sonia Randhawa believes that, as we move towards the future, it will become even more crucial for businesses to have a mobile app. This explains the necessity for businesses in certain areas to build compatible apps.

These reasons explain why businesses need mobile apps, especially in 2023:

Convenient Online Shopping

Shopping applications were used for over 100 billion hours globally in the year 2021 by users. One of the rising reasons for this is easy-to-use navigation and the variety of products available in the app. Apart from this, the 24/7 availability, time-saving features, availability of reviews, easy payment options, and delivery options make online shopping a convenient experience. A mobile application has an opportunity to provide their customers with a more seamless experience. This enhances customer satisfaction and encourages repeat business.

Data Mining

Mobile apps can be used to collect valuable data about customers. The data gathered by businesses can be utilised to enhance their operations and inform decision-making. Businesses can acquire valuable insights by gathering data on consumer behaviour. Personalised customer experiences can be crafted using various data such as purchase patterns, customer preferences, demographics, and more. It also gives a competitive advantage and enhances marketing strategies. Moreover, mobile apps can use collected data to build apps that provide valuable insights to businesses.

Empower Customer Loyalty

Mobile apps can be used as a tool to enhance customer loyalty. Providing rewards and incentives to customers who use the app can be rewarding. Implementing this strategy can serve as an excellent method for businesses to retain their current clientele and appeal to potential customers. Nonetheless, it can prove to be a fruitful way to boost sales. Certain mobile app can help businesses build customer loyalty. This can be done by employing personalised offers, push notifications, mobile ordering, and feedback and reviews. Moreover, apps can track the activities of the user and provide them with a personalised experience.

Cost Savings

Mobile apps can be a cost-effective solution for businesses compared to traditional marketing methods. With the help of reliable mobile apps, businesses can develop an app that can help them reach their customers more easily and affordably. Suppose, a mobile app can help businesses save costs by reducing the costs of printing and distributing physical marketing materials. This includes brochures and flyers. Sonia Randhawa says that mobile apps also help reduce operational costs, customer service, and administrative tasks and improve overall efficiency.

Increase Brand Visibility

Did you know that most users spend almost 5-6 hours daily on smartphones? Out of this, 90% of usage is spent on mobile applications. Mobile apps can be an excellent tool for businesses to build their brand image. Even if a user does not open an application, they’ll probably see it often on their apps menu. This makes it even a tool for awareness. By having a mobile app, businesses can showcase their products, services, and brand image in a visually appealing and engaging manner. Moreover, a well-designed mobile app can help businesses to differentiate themselves from the competition. Thus, making them more memorable to their customers.

Improved Customer Support

Customers hate waiting in queues to get their problems resolved. While customer support in mobile apps is quick and hassle-free. Unlike, waiting in queue for calls to get connected, mobile apps can quickly connect support executives. It can also offer personalised support, increased efficiency, better engagement, and a faster response rate. According to Sonia Randhawa, partnering with an expert mobile app developer can increase the chances of developing a competent app with exceptional attention to customer service.

From increasing sales and customer engagement to building brand awareness and loyalty, mobile apps offer a range of benefits for businesses of all sizes. As we look ahead to 2023, businesses that do not have a mobile app risk falling behind in their respective markets.

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Written by Sonia Randhawa

Sonia Randhawa (MBA, PMP) is an American Australian Indian technology leader currently based in San Francisco, California.


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