SEO stands for Search Engine Optimization. It is a technique by which we can increase the amount of traffic on our website. The traffic generated by SEO refers to the organic segment resulted from the queries in search engines. If the content is the backbone of a website, SEO can be compared with the brain. It is the brain only, which helps in coordination between the website and the internet.
Let’s learn some of the basics related to SEO Guide for Beginners 2020 and how SEO works?
What Is A Search Engine?
Google, Bing, and Yahoo, etc. are some of the popular search engines available these days on the internet. So, to know How SEO works, we must be well-versed with a search engine’s functionality. A search engine is a web-based tool that is used to find sites based on the queries put in by the users. Whenever a user types in some request or more precisely the keywords related to the topic user is looking for, search engines do some calculations based on highly sophisticated algorithms to come up with the results.
These results are the bone of contention for every SEO professional. They want the sites to be on the top page of a search engine. Let’s deep dive with the help of this SEO for beginner’s guide into the working of these search engines. Our main aim with this SEO for beginner’s guide is to apprise you with SEO basics. Learn latest SEO trends after developing the SEO basics to generate more and more traffic for your website. (Make link here)
How Do Search Engines Work?
Crawling, Indexing and Returning Queries are the three main functions of any search engine. To find you’re the content best related to the queries put in by the user, search engines crawl and index the world wide web.
Crawling – Crawler is the component of Google that crawls all the web pages, it traces back all the links present on your web page to crawl as far as possible. By doing this for every website present on the worldwide web, it eventually discovers all of them.
Indexing: After finding the webpages it starts storing the chunks of data, which can be returned upon the user queries. This process is called indexing.
Retuning Queries: This is the process in which based upon your queries, google returns part of the data or which webpage has the most relevant content.
Now as we are clear with the functionality of the Google search engine, the SEO’s primary motive is to increase the findability of your web page so that those webpages can be displayed on the top page.
Types of SEARCH ENGINE OPTIMIZATION (SEO)
There are 7 different types of SEO types in Digital Marketing:
White Hat SEO – This refers to all the optimization techniques which relate to all Google Search Engine guidelines.
Black Hat SEO – This is the exact opposite of White Hat SEO, wherein it locates and takes advantage of any loopholes in Google search algorithms to rank it better.
Grey Hat SEO – This is often used by SEO marketers to get quick results and fall in between White & Black Hat SEO in terms of approach.
Negative SEO – This is done with the intention of making your competition search rankings suffer so that you can take their place or benefit from it.
On-Page SEO – This refers to all the measures you take to make your web page rank higher on Search Engine results.
Off-Page SEO – This refers to everything you do outside your website to rank higher on Search Engine results.
Technical SEO – This is largely to help Google bots and other Search Engine bots to successfully crawl, interpret and index all the pages of your site for future use.
On-page SEO and Off-Page SEOs are the most important forms of SEO.
How To Enhance Findability?
There are many aspects of a web-page which are important to increase the findability of it. These are mentioned here, to understand these in detail you can visit a detailed Beginners Guide to SEO.
Keywords – Keywords are the most important aspect of SEO. Find the keywords with various free tools like Google AdWords related to your content. These keywords will be searched by users in search engines.
Content: As mentioned earlier also, content is the backbone of your website. Create relevant content, it should fulfill the need of the user. Embed images, screenshots, steps to solve in the content so that it is easy for the customer to comprehend it.
Title: The title of your page should be dynamic and catchy. It must entice the users to look into the content.
There are also other aspects like URL, Backlinks, Images, etc which should be addressed properly to enhance your website’s traffic. To understand these concepts, better visit SEO Guide for Beginners.
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