SEO Audits help you examine your site’s performance on Google. It aids you in locating the issues that often get overlooked, negatively affecting your site’s authority. It opens fresh opportunities that get included in your SEO strategies to help you move ahead. It is why SEO Geelong services audit SEO on your site.
Steps In The SEO Audit Process
The SEO audit involves a considerable commitment of time; however, the best news here is that the several steps involved here are what the average site owners start finishing on their own without hiring experts.
1. Check Your Brand Name On Google
It may appear simple; however, a stranger step may appear included here as your brand name might not be on the list of the main keywords you should aim for in your strategy. However, if your brand’s name does not comprise standard terms if your site covers the basic SEO, it helps claim the top ranks.
The step helps you confirm that you are at the top ranking for your brand’s name. Otherwise, it would alert you for the issue you should identify, including Google penalties or even a technical problem on your site.
Google chooses which pages are displayed automatically on the site links preventing you from selecting the ones on your own. However, suppose you do not wish them to show up. In that case, a few steps are involved in helping increase Google’s likelihood to add the site links that move ahead, developing a more explicit site architecture for your site, and submitting the sitemap across the Google Search Console.
2. Ensure That Google Did Not Penalize Your Site
Whenever your website is penalized by Google, it becomes essential that you figure out anytime sooner rather than later, allowing you to take the steps required to lift it. You should inspect Google Search Console if you wish to find out whenever you have a manual Google penalty.
3. Test Whether Your Site Is Mobile Responsive
Whenever you have a site that offers a great mobile experience, the immediate need is SEO and better UX this year. Whenever your site fails to operate adequately on the mobile, it affects the rankings on the search engines. Therefore, ensure to recheck, and your website is easily navigated and intuitive on the mobile.
4. Check The Speed Of Your Website
The speed of the site is the main factor involved in your ranking. Google recognizes that individuals prefer a site that is fast loading along with their algorithms. Therefore, Google offers a speed testing tool to check how fast your site loads. It provides:
- A better scoring system.
- Details on whatever slows the site down.
- Better recommendations for fixing them.
You should take several steps to make your site load faster whenever the speed test recommends your site to be fast. First, you can compress the images and remove the plugins no longer required.
5. Inspect The Incoming links
This is the metric deserving its section since it is vital for the health of your site. Any site comprising links is called the incoming link—the greater the links, the higher the quality of your website from where the links are arising. Google, in reality, has become the best search engine around whenever it gets discovered accidentally where the sites are ranked by the different number of links they are receiving.
6. Recognizing And Restoring The Broken links
Broken links result in reducing the UX of your site and negatively affecting SEO. Fortunately, you need not have to struggle through the site’s pages and click each link to spot the negative ones.
7. Secure Your Site With HTTPS
You should take some more manageable steps in buying an SSL certificate due to the ever-increasing website hackings and data breaches, as this certificate helps them to upgrade the site from HTTP to HTTPS. It is the instant sign to the website visitors and Google that your site becomes secured.
8. Get Image Audit Done
Your site is extensively immersive and understandable to the users when using images. Good images differentiate between the selling of the products and the services or even lose the site visitor.
Therefore, it is essential to optimize your images as it means that they should load fast. They should be linked with metadata too, and the image metadata gets added to the ALT tags.
9. Get Content Analysis Done
Content is considered the critical component of your site. The content includes images, text, videos, and photos. Make sure to inspect that you are not using any duplicate copy from some other site.
Always perform an analysis of the top pages of the site. You can use the Google Analytics Top Pages Report to get this done. Inspect the content present on the main pages of your site. There should not be any errors. For spelling and grammar checks, you can use Grammarly.
10. Keep The Spam Score low
Several sites are sending out harmful viruses or contain ads that are misleading and bad information. You should never have such things linking to your website; these are dangerous links and are termed spam. You can use tools that help you detect and measure the number of wrong links interlinked to your site.
11. Implementing Or Updating The Schema Markup
Do the relevant pages of your site consist of the schema markup? If you don’t, implement them and make them part of your process of SEO audit.
You will find a free tool on Google to help test the structured data. Enter the URL as it enables you to recognize the structured data on your site, alerting you to identify the errors.
The Schema markup offers you the additional mode of communication with Google as it denotes what the page is about and the kind of content it has.
The SEO Geelong services ensure they follow the above tips for implementing SEO audits. The audit done for SEO is well worth your time since it aids you in evaluating the work performed on your site so far.
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